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Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Jay Turcot, Pankaj Jha
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Turcot and Jha (2014a, June 15). Does facial coding generalize across cultures?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/does-facial-coding-generalize-across-cultures--8186